Brand Newsroom

Australian demographer Bernard Salt caused outrage recently when he suggested millennials could afford to buy houses if they stopped spending money on smashed avocado on toast. Brands jumped on it, leveraging the publicity for their own business. Today, the Brand Newsroom team takes a look at marketing opportunism. You can view the show notes here: lushdigital.com/bnr111-virtues-of-controversy-and-newsjacking/