Brand Newsroom

What’s the difference between pitching a story to a commercial broadcaster and a public one? Today Nic Hayes plays mediator between two experienced broadcasters — one from the publicly-owned ABC (our own James Lush) and the other fresh from a long and distinguished career with commercial station 6PR (Nic’s new team member, John Solvander) — to find out what each medium is looking for, who their audiences are, what they have in common, and what differences marketers need to keep in mind when dealing with each. You can view the show notes here: lushdigital.com/bnr104-public-versus-commercial-media/