Brand Newsroom
BNR 38: Gen Y Wake-up Call
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:39
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Sinopsis
Charlie Caruso, author of 'Understanding Y', joins the Brand Newsroom team to discuss how media outlets and content producers must adapt to appeal to a Gen Y Audience. There are several characteristics of Gen Y such as their undeveloped loyalty and aptitude for technology that make them unique. Can businesses rise to the challenge to target them?