Brand Newsroom
BNR 21: Is Dumb Ways to Die a Dumb Way to Market?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:51
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Sinopsis
Metro Trains Dumb Ways to Die campaign is unrivalled in the recognition is received in both public attention and industry awards. Was it a wildly successful marketing campaign or did it fail to achieve its goal to reduce accidents around trains?