Brand Newsroom

BNR 18 - Storytelling as a Strategy for Brand Newsrooms

Informações:

Sinopsis

Episode #18 of Brand Newsroom - As a backlash on storytelling begins to circulate through marketing circles, Brand Newsroom breaks down the importance of using storytelling techniques as a foundation for every piece of content you create. Jonathan Crossfield joins James Lush, Nic Hayes and Sarah Mitchell to discuss why it’s more important than ever for brands to include storytelling in their brand journalism and content marketing initiatives.