Brand Newsroom
BNR 1: Headlines That Over-Promise and Under-Deliver
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:23
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Sinopsis
Episode 1 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode, we look at the headline that over-promises and under-delivers and the impact that can have on your business. How much is a good writer worth to your organisation - the importance of paying your writers the right amount and the benefits you receive as a result. Video newsletters - a simple but effective way to get greater engagement with your customers/audience. Plus the future of content marketing and in particular the rise and rise of the Podcast - why you should and could be getting in on this effective way to communicate.