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Lane Gerson and Ariel Nelson started their shoe company, Jack Erwin, when they saw how difficult it was to find a quality men’s dress shoe at a reasonable price point. “It’s only in the thousand-plus range that brands feel confident enough to go with a classic style,” Nelson told Business Insider. “Everything else tends to be overstylized.” To solve the problem, Gerson and Nelson found a way to make a high-quality, classic shoe that won’t go out of style or break the bank.