Your Creative Push

Cindy Hohman is the creator of The Art Marketing Project, which helps independent artists by teaching marketing and promotion skills so you can do what you love and make a living with your art. Her goal is to make art and creativity a viable, sustainable, and profitable career path. Full shownotes: http://yourcreativepush.com/cindyhohman In this episode, Cindy discusses: -Her background working at the Art Students League of Denver and the Denver Art Museum. -How and why she started the Art Marketing Project. -Why it is so important to develop a marketing plan and not just do what everybody else is doing. -The importance of keeping track of your numbers and analytics. -How to know when to quit your attempt at a particular social media tactic. -Building a brand for yourself that you choose, and then finding your ideal buyers. -Whether or not you should create a new identity if you plan on doing a different type of creative work. -How to push past the icky feeling that comes with marketing and self-promotion. -