Stories Connecting Dots With Markus Andrezak

I am incredibly happy and proud to have Jan Chipchase as the guest of this show! I have followed Jan’s work and steps since years and years. Then, he was first the Executive Creative Director of Global Insights at frog and then Principal Scientist at Nokia. For me, it all started when I wanted to get deeper into understanding how I can learn about the clients that use my products. When guessing wasn’t enough and guessing how to get closer also wasn’t enough. I sucked up all the writing and presentations by Jan, that I could find in the Internet. For years, I (we!) had to guess how he is doing things and were impressed by his decisiveness and his uncompromised search for exploring the boundaries of what he (we) knows and how he approaches extending that knowledge through experiences. He pushed the boundaries of field research and goes to where the potential clients of his clients are: From the streets of Tokyo to the highlands of the Hindu Kush or small towns in Zimbabwe. He does that with what he calls Pop Up