The Entrepreneurs Library With Wade Danielson

In this episode, award-winning journalist, Ben Parr shares his book, Captivology. Parr shares the latest scientific research on attention, and how the masses respond and are captivate products, ideas, and projects. Captivology helps us understand why attention matters and how we could influence and enthrall people toward our business. This is an excellent book for entrepreneurs who want to take control and gain attention.