The Entrepreneurs Library With Wade Danielson

In this episode Tom Trush takes a deep dive into his book, Escape the Expected, where he shares the secret psychology of selling to today’s skeptical consumers.In his book Trush provides a step-by-step guide that teaches you marketing secrets you may have never heard of like what prospects don’t trust you, what pollutes the marketing world, and how to establish yourself as an authority in so much cluttered advertising. The goal of the book is to help you spend less time working, leverage your marketing better, and adapt to the constant changes in marketing.This book is perfect for entrepreneurs who are spending more than half their time marketing a business or have no idea where to start when it comes to marketing.About Tom Trush:“I am a direct-response copywriter and I think sometimes you give that career name out there and people don’t necessarily understand what it is. The way I like to explain it is that I write marketing materials designed to generate response. One of the big things that I love about my