The Entrepreneurs Library With Wade Danielson

Inside The Box is the only book that details the method called systematic inventive thinking. Most of the books you deal with today on this topic are more about the why or how you execute innovation. Drew Boyd and Jacob Goldenberg wrote the book with the intent to give people a way to understand creativity, the method, and the cognitive tools of how you use your brain in a different way to produce novel ideas you weren’t likely to produce without the method. About Drew Boyd:“I am a professor at the University of Cincinnati but I’m really a corporate guy. I’ve been in large organizations for over 30 years and 17 of those years were at the global healthcare company, Johnson and Johnson which is where I learned this method that the book is about.It is really inspired from two perspectives; one is my time at Johnson & Johnson. We were very desperate to find an innovation method to create new medical products and we spent millions of dollars looking for a method. Just by chance I happen to find out about this