3 Books With Neil Pasricha

Happy Pink Moon, everybody! Way back in 2017, I came across a feature article in The New York Times Magazine called “A Whimsical Wordsmith Charts a Course Beyond Twitter.” The article was about MIT PhD student Jonny Sun’s online personality — as a sentimental alien — attracting a huge following online.   I was like “Okay, this is about the latest viral Instagram influencer and their particular brand of attention seeking behavior.” But as I read the piece, and went deeper into the bio of Jonny Sun, I found myself fascinated. Jonny Sun is a PhD student at MIT looking to understand, in more objective ways, how social media fosters community. His research focuses on how social media content influences the broader world. How meaning is made. How it spreads. How it changes news and culture. As one comedian put it, “He’s like Jane Goodall and we’re the apes.” I found myself falling deeper and deeper into the Jonny Sun rabbit hole. There’s a lot there! Jonny is an architect, designer, engineer, artist, playwright, a