Women Rocking Wall Street - A Podcast Dedicated To Women In Financial Services

Episode 38: Launching Fearlessly Guest: Anne Samoilov Happy Halloween! This week’s episode is a perfect fit to the Halloween theme around fear and the fun, excitement and joy that it can bring. This week’s guest, Anne Samoilov helps entrepreneurs, small business owners and consultants through the process of fearlessly launching a product or business, or another type of business launch. Anne says that it’s not about fear, it’s about that moment of committing to the decision to doing something new and taking that leap. Coming up with an idea is the easy part of creating a new business or product but when you haven’t done it before, launching can be a scary and often daunting task. For Anne, she sees it as a production, with particular steps that need to happen for the business or product launch to be successful. The most important thing that anyone should do, according to Anne, is determine who “they” are and start the conversation. Find out who your target audience is and reach out. Do this before you launch y