Talking Code

Diana Smith of Segment tells us how to get the most out of our analytics tools. In the pursuit of trying to be data-driven, we have been conditioned to track everything. Diana tells us why this can be dangerous if we want to draw useful insights from our data. Here's what to listen for: 00:49 - What specifically are we talking about when we are talking about analytics in this context? 01:55 - What is the difference between user path and funnel tracking? 03:10 - Are there tools similar to Kissmetrics Path Report tool? 03:57 - If I’ve got my own database, why should I be using some sort of other analytics tool when I could just easily track events that happen on my database as it is? 05:43 - What events should I be tracking? 07:22 - When I set up what these events are, does it matter how I name them? 08:19 - What is the best naming convention? 09:14 - Why should I start only with just tracking a few events? 10:53 - What kind of info should I be putting in these properties? 13:16 - How do you connect and keep t