Talking Code

Brad Van Vugt and Matt Harris talk about transactional emails – how to send your users emails they'll act on at critical moments in your application's lifecycle. Here's what to listen for: 00:49 What is a transactional email and how is this different from a regular email? 01:26 Can you give me some examples of transactions? 01:56 How does a transactional email work? 02:49 Do you have some examples of what times transactional emails get sent? 03:53 Are transactional emails more personal than marketing emails? 04:43 In a lot of web apps emails are tucked away in code; what’s wrong with this? 05:47 What’s the difference between emails being owned by developers and the rest of the code? 08:35 What’s the difference between plain text and HTML emails? 09:55 How can you tell what emails perform better or worse? 11:00 How are you able to declare the winner of an A/B test? 15:25 If you were to open an email and you don’t have images turned on but they do click a link, do you go back and retroacti