Artifice

When I was a young boy I was obsessed with art. I was born in Florence, Italy where I lived for 7 years. When I hit high school I saw no need to pursue art and so I dropped it and got into other things. After high school, I got an internship with a film production company and started getting more into film. When I was 22 I realized that I wasn’t satisfied with what I was doing so I needed a change. I decided that advertising was a lot more exciting and chose to go to Miami Ad School and that’s where my passion for photography came in. At school, I had to rely on my own skills to produce print ads and online media. I had to convey a message and I didn’t want to just snap one shot and be done. I wanted to include a lot of different elements that told a story. That’s when I started getting into compositing. I realized that I could actually create the images that were inside my head. I never thought that was possible before. I became literally obsessed with ad photography. I would stay up every night until 2 or 3