Fortt Knox

The National Football League was on the brink last year. Not of death – let’s not talk crazy, now – but of the type of loss of relevance that has humbled baseball and boxing over the past generation or so.   But now as the NFL's 100th season kicks off this week, there's a sense of fresh energy. And I would argue that if football's going to make a full comeback, technology is going to have to play a big role. First, a word about where we've been. Football was the undisputed champ of the major sports leagues, popularity-wise. But between critical tweets from President Trump, fans angry about players kneeling during the anthem, fans angry that Colin Kaepernick doesn't have a job after kneeling, concerns about player concussions and safety, the spotlight was withering.  Now things appear to be turning. The NFL struck a deal with Jay-Z's Roc Nation to promote music and merchandise that will benefit social justice causes, possibly addressing the move for player activism. The owners and players are already at the ta