Skyler Irvine Audio Channel

Super excited to bring this episode to you guys and thrilled I finally got the chance to sit down with Jen for an extended period of time.  We touched on her career in Public Relations, how social media has impacted her business (both positively and negatively), and how there really is such a thing as bad PR.  Let me know what you think of this episode and as always, visit SkylerIrvine.com for links and show-notes. About Jennifer Kaplan: Jennifer is an Arizona native and the Owner and Founder of Evolve Public relations and marketing.  She has owned her own public relations company for 14 years. Her clients range from restaurants, retailers, entertainment, real estate, medical, legal, global and international companies.  Topics covered: Marketing Marketing v. Public Relations Importance of sustaining PR Measuring the impact of your dollar spent Quality v. Quantity Taking advantage of EVERYTHING Establishing a brand and then marketing that brand Knowing your audience IHOB Snapchat Spectacles Uber v. Lyft Alway