Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content left and right with no real direction. Fortunately, we got to the point where we decided it was high time to lay out a proper content strategy and the rest is history. What’s important to remember is that coming up with your own content marketing strategy doesn’t have to be a complicated multi-step process for it to work. You just need to always remember who you are creating content for and what kind of content can serve them best then work from there. In this episode, I share a few tips on creating your own content marketing strategy such as thinking in groups of 12 when it comes to creating content, content repurposing and setting up workflows with your team to lighten the load. I also talk about the importance of deep