Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

Niching down in business can have a powerful impact on the short, medium and long term growth of your business. In this episode I speak with Christopher Lochhead all about differentiation and niching down your business.  Chris is a smart guy and he is one of the most hard-working individuals I’ve ever had the pleasure to meet. He hosts the podcast, Legends and Losers, which helps people design a legendary business and a legendary life. Following 20 years working as a Chief Marketing Officer for three publically traded Silicon Valley companies, he decided to hang up his gloves and launch a small advisory firm. He worked as a highly sought after advisory coach for ten years, and he wrote a book called “Play Bigger." Today he has retired from the marketing world and is focusing on his podcast, where he gives excellent advice to other entrepreneurs about starting and maintaining a successful business. Chris has a lot of old war stories from his business and marketing days, and he has a lot to say about the imp