Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

We’re all aiming to attract the ideal customer, but how do we start to figure out who that ideal customer actually is? In this episode, photographer, podcast host and author Jeffrey Shaw joins the show to talk about determining your ideal customer, what lingo means and how to discover your customer’s ideal language. Tune in as Jeffrey talks about the goal of lingo, understanding and empathizing with your customer and shares the 5-Step Secret Language Strategy to go from being overlooked to being overbooked in less than one year. This episode is chock-full of insights on how to truly understand what your customer wants, how to speak their language and so much more, on this episode of YoupreneurFM. Essential Learning Points From This Episode: What Jeffrey wants to see for marketing strategies in the future. How lingo as a marketing strategy can make your competition almost irrelevant. Chris and Jeffrey talk about the power of familiarity when it comes to retaining customers. Jeffrey talks about pricing psy