Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

As entrepreneurs, we all aim to 'share our message' with our audiences. However a message is more than just explaining what your business can do and that's what many entrepreneurs seem to get stuck with, defining what that message is all about and who exactly they want to share it with. In this episode, I have a fantastic chat with my good friend, entrepreneur and author Vernon Ross about the importance of mastering and truly owning your message, and why it's more than just what you say in front of your community. We also talk about how to pivoting, breaking out of the mold, using your fear to get hyper focused and uncovering the story behind Vernon's 'Bow Tie Thursdays'. I had a great time talking with Vernon as we brought up valuable topics in business but also some great personal stories as well which I'm sure a lot of listeners will enjoy. Essential Learning Points From This Episode: Why Vernon doesn't believe in the saying 'fake it til' you make it'. How to re-examine your messaging and if it's