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"It's a totally fresh look at cycling..." Josh Page started The Domestique as a blog where he and his friends could post their stories about cycling. Deliberately turning away from the mainstream coverage of the sport, with its focus on elite male athletes, they instead placed an emphasis on the sense of community they found from riding their bikes together. Now a print magazine on its second issue, The Domestique has continued on its mission to tell alternative stories from across the cycling world, and has even branched out into other sports in search of people getting involved in things they love. In this episode Josh speaks about the changes he has made along the way, the inevitable struggles (and surprising success) with advertising, and why the blog turned out to be just too much work (but may well be making a comeback soon). www.thedomestiquemag.com