Simon Scholes

Today is #tugofwarday something if you’re in a businesses marketing department we feel we’re in every single day, especially when it comes to social media. Don’t get me wrong, I talk about FREE and organic content all the time. However, there comes a point that you have to also think seriously about your sales messages, and this is where actually speaking to a professional is good. I was speaking to a business today about their content and they mentioned how they’d used Facebook ad’s but they hadn’t worked. As I pointed out, it’s not the ad’s that didn’t work they just didn’t do them right. For example they had no idea they could go as narrow as literally advertise one item they sold to one type of person and then another add to another type of person. Also, they had no idea they could pay for advertising on the likes of Spotify as a national business. So next time your having that tug of war in work about if you should or shouldn’t be spending money, the answer is if it’s not worked in the past, it