The Wedding Biz - Behind The Scenes Of The Wedding Business

Join Andy in this episode as he chats with Julie Novack, C.E.O. and co-founder of PartySlate, a photo-rich website (that, in fact, just recently hit a million photos) where leading event professionals share their work, build their brand, and drive leads. Before founding Party Slate, Julie held executive positions at top-tier digital agencies such as Razorfish, Vibes, and Agency.com. With over twenty years of digital marketing experience, Julie has helped some of the biggest brands in the world. Longtime listeners of The Wedding Biz may actually remember Julie having been on the show before as she has been on a number of occasions such as in episode 121. Julie is here in this episode to talk about how to optimize your digital footprint. She discusses how to do that with your website, blog, social media, backlinks (which she describes as very similar to PR), third-party platforms, etc. She talks about what she calls a homepage handshake and why it is so crucial on your website since no one should have to do a