The Wedding Biz - Behind The Scenes Of The Wedding Business

Andy's friend Meryl Snow of Snowstorm Solutions returns in this episode of the podcast for a great conversation about selling strategies! Meryl is very well known in the event wedding catering space as the co-founder of Philly-based special event and catering industry Feastivities Events along with its subsidiaries OffShoots Decor and Philadelphia’s Picnic Company. A consultant, trainer, speaker, event producer, and designer, Meryl runs Think Tank workshops and travels around the United States training event professionals on sales related strategies. Meryl is here today to discuss selling strategies we can all use, especially now that we are finally returning to business nearing the end of the COVID-19 pandemic. She enthuses over the importance of personal connection and relationships in today's market especially with the influence of the pandemic. She strongly emphasizes how crucial it is for salespeople to ask probing and open-ended questions of prospective clients so that they know and understand who they