The Wedding Biz - Behind The Scenes Of The Wedding Business

Andy and his guest, JoAnn Gregoli, discuss how she educated herself to speak the language of her vendor team, how she approaches destination weddings, how she approaches marketing for her services, and much more on this episode of The Wedding Biz. JoAnn is the owner of Elegant Occasions by JoAnn Gregoli. She has been included in Modern Bride Magazine as one of their Top Trendsetters of the year and was recently recognized as one of the top twenty-five most influential wedding planners in the World. Elegant Occasions creates events that tell the story about the couple. Listen, as JoAnn shares how she was obsessed with weddings in her twenties, the wedding she did for Rupert Murdoch's daughter, and why she has been called the Godmother of destination weddings. JoAnn speaks about how she creates a team for destination weddings and her process for local and destination events. JoAnn discusses her company's business side, how she determins how to price the events she plans, and her strategy for using social media.