The Wedding Biz - Behind The Scenes Of The Wedding Business

"The best-laid PR & marketing strategies are rooted in intent and purpose." Listen as Andy Kushner and his guest Natalie Denyse discuss essential building blocks of a strong PR and marketing strategy, how to create a culture for your brand, and rethinking your brand message plus much more on this episode of The Wedding Biz. Natalie is the founder of In Good Company Public Relations, a boutique PR and marketing firm servicing distinguished brands in the wedding, events, and hospitality industry. She uses a forward-thinking approach, combining media relations, social content, and off-line marketing tactics into one holistic strategy. Natalie is also the creator of The Essential PR & Marketing Field Guide, a digital education resource for creative brands looking to propel their businesses to new heights. "Reach your clients where they are." Listen, as Natalie shares, the first thing you need to build a strong PR and marketing strategy is a powerful message or elevator pitch. She also discusses ways to ke