The Wedding Biz - Behind The Scenes Of The Wedding Business

When you hear a story, does it engage your brain? Listen as Andy and his guest Bill Baker discuss how to use storytelling in your communication to persuade, influence, and inspire people and the importance of making sure that your team, creative partners, and clients are clear on the story of your brand and mission. Behind every leader, brand, strategy, or idea, there's a story, and Bill makes these stories real. Listen, as Bill shares his definition of storytelling, how to use it to bring your company's ideas to life, and how to use storytelling to bring in prospective clients effectively. What do you need a story to do? Listen as Bill shares why knowing this is important, and some tools that you can use to become a better storyteller. Bill also shares the building blocks of how to put a story together; he relates this to the event industry and talks about how effective this can be with potential clients. Bill speaks about the difference between reporting information and telling a story, and how pulling a st