The Wedding Biz - Behind The Scenes Of The Wedding Business

"I don't design; I plan events and manage the timelines." Listen in as Andy and his guest Sonal Shah discuss how she began her career, and why she chose to niche down to South Asian weddings. They also talk about her position with Marriott and how it helped her become the planner she is today and much more on this episode of The Wedding Biz. Sonal is a premier South Asian event planner based in New York City, working all over the world. Sonal is known for planning the most elaborate over-the-top weddings. If her medium-sized wedding has four to five hundred guests, can you imagine what her large weddings are like? She works with both Hollywood and Bollywood stars, and has a book out called “The Complete Guide to Planning the Perfect South Asian Wedding.” Sonal shares the process she has for putting together a team, how she handles the different personalities of each family, and how she keeps the focus on the bride when opinions make things difficult. Sonal speaks about the need to trust the creative partners