The Wedding Biz - Behind The Scenes Of The Wedding Business

The Wedding Biz welcomes Joe Goldblatt to the show. Joe is a true pioneer and icon of the event industry; he owned The Wonder Company for over 20 years before selling it. He has written, edited, or co-authored 38 books, including the first textbook in the event industry. He founded ISES, the International Special Events Society that is now known as ILEA, the International Live Events Association, and created the CSEP Program, Certified Special Events Professional. And as a teacher, Joe taught over 10,000 students. Joe believes that we need to spend time working on our businesses as well as working in our businesses. And do you thoroughly research and evaluate your projects? Joe tells us that these two go hand in hand and are critical when planning exceptional events. He speaks to us about the organization he created and the reason he believes that events have a logical connection to fields like anthropology, theology, sociology, and technology. He also tells us how we can approach the fear of economic health.