The Wedding Biz - Behind The Scenes Of The Wedding Business

Episode 196 VANESSA KRECKEL: Brand Development To Set You Apart

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Sinopsis

The Wedding Biz is excited to have Vanessa Kreckel on the show. Vanessa is the Owner and Creative Director of Two Paper Dolls, a pioneering custom design house that foreshadowed the desire for customization across all aspects of the wedding industry. She has been named in design publications including PRINT, and Communications Arts as well as BRIDES Magazine and Martha Stewart Weddings. TPD Design House services clients in the art of branding, website design and development, and invitation design around the world. Vanessa has always loved being creative, which is why she studied art at Moore College of Art and Design and learned how to be a graphic artist. She started her company with one employee and used printing presses, and somehow found a niche with her customized stationery and invitations.  Who are your ideal clients? What is the voice of your company? These are some of the questions Vanessa asks when helping someone develop their brand. Branding is an essential ingredient in making your business succe