The Wedding Biz - Behind The Scenes Of The Wedding Business

Marc Eliot is Founder and CCO (Chief Creative Officer) of swoop, a New York-based design studio for upscale luxury celebrations for weddings, social events, and corporate events alike. swoop is also the exclusive in-house event design affiliate for Cipriani. In this episode, Marc and Andy discuss what music and design have in common, the importance of "Game Day" improvisation, listening to what a design "wants", how to get where the clients wants to go even if they can't express how to get there, the freedom of structure, and more. Marc discovered a passion for music and as a young man. As a teenager he composed music and entertained as a singer, with a focus on performing standards by greats like Nat King Cole, Dean Martin, and Frank Sinatra. This love of music eventually took him from New York to California in search of fame and fortune, and eventually back to NYC when those remained elusive. Marc's involvement in the luxury wedding industry is a happy accident—the result of being asked to work for a floral