The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1023: Generating Business Referrals...Without Asking

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Sinopsis

When you bring value to customers and care for your clients, you’ve taken an important first step toward generating business referrals… without asking. Stacey Brown Randall considers herself a contrarian in the sales world, because she believes that if you’re asking for referrals, you’re doing it wrong. She helps small business owners and solopreneurs generate referrals and she dispels myths about referrals. She didn’t set out to focus on referrals, but after her first business failed, she discovered that business owners have to figure out how to touch business development every day. You also have to figure out the ways in which you’re willing to do it. TONS OF OPTIONS Sellers have countless options for bringing in clients and prospects to their pipelines, but they have to be options that the sellers are willing to do day-in, day-out. When her own business failed, she asked herself what went wrong. Although there was more than one mistake along the way, she realized that she never figured out how to fill her