The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

What is the value of giving prospects hands-on control during presentations and leave behinds? Zvi Guterman, founder and CEO of CloudShare, is here today to tell us. CloudShare is a cloud company providing IT labs as a service mainly for IT training, IT sales enablement, and sandboxing, all in the cloud. Like most entrepreneurs, Zvi got the idea for CloudShare when faced with a problem that needed a solution. In previous positions, there was always a point in the sales process when Zvi needed to build a demo or training talk. When he realized how much time and work he was spending to build that infrastructure, as opposed to actually doing the demo and closing the deal, he knew there had to be a better way. He looked but couldn’t find a service to create labs for him, so he decided to create that service. Ten years and $30 million later, Zvi has seen a lot. HANDS-ON CONTROL DURING PRESENTATIONS Zvi learned from working with his customers and users that, once a prospect is given a hands-on experience, the level