The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

If we allow it to, fear can hold us back and dominate our lives, but if we focus instead on understanding and managing fear, we can identify the source of our fear and we can improve our own performance. Kristy Ellington shares today why she believes that being fearless is a myth, and how she overcame years-old fears to unlock improved performance in her own job. Fearless Being fearless is a myth because the truth is that everyone experiences fear. Fear doesn't simply infect one section of our lives, but rather every part. We get caught up in our thoughts and emotions, and fear keeps us from doing the things we want or need to do to get to the next level. Fear causes us to focus inward instead of focusing on the client, which is really detrimental in sales. As sellers, we want to focus on our clients and how we can connect with them, but fear keeps us focused on how they perceive us, and whether they are judging us, and how we look to them. Fight or flight Fear triggers our natural fight-or-flight instinct, w