Fresh Tracks With Kelly Robbins

In episode 57 of Fresh Tracks I speak with personal branding coach Jessie May about what it means to be seen. Seen by the right people. Seen by your tribe. Being seen as your authentic self. Being truly seen as your authentic self entails both how you are being energetically, and how you present yourself to the world as a business. Jessie May shares what a brand is and why taking the time to define yours early on is an important step to your small business success. You may be blogging, sending an e-zine, speaking or publishing articles and taking other marketing actions but not getting the results you desire. I call it being invisible in plain sight. Jessie May shares how easy it is for this to happen and provides tips for overcoming this common and frustrating struggle. Jessie May also shares her branding tree with us - a visual for how branding, marketing and you fit together. What happens when you show up as the authentic you to your tribe? You may be feeling vulnerable, but your tribe is feeling connectio