Get Social Health With Janet Kennedy

There are many healthcare providers who dread hearing "Dr. Google" quoted in the exam room. From inaccurate or misleading information to downright "malpractice" (says Tanya Feke, MD in a blog posted on KevinMD.com ), Dr. Google is a challenge when dealing with patient education. I asked Google expert (actually, Guru) Mark Traphagen of Stone Temple Consulting to join me in a conversation about the "Good News/Bad News" regarding health information online and what a healthcare practitioner can do to become a trusted voice in their community. Listen to our conversation or drop in at the discussion topics below. 00:00 Intro00:45 Mark Traphagen - Guru03:30 "Dr. Google Should be Sued for Malpractice"04:50 Healthy skepticism for online health information05:55 Google is part of the solution, Google's ranking algorithm07:00 Up to 20% of Google searches are health related07:30 Google's Direct Answers08:18 "How do I boil and egg"08:40 Google Highlights one answer from one source09:12 Google partnering with trusted health