Driving Results Through Culture

What is your company’s servant purpose – its present day “reason for being”? Most companies do not go to the length required to formalize their servant purpose and then communicate frequently to team members how their work contributes to that higher purpose. Recent research from Gallup notes that only 4 in 10 US employees agree that they know what their company stands for and what makes it different from their competitors. Higher purpose has been shown to boost company performance. A 2016 Harvard study found that companies with high purpose and high clarity from management systematically outperform companies with low purpose and low clarity. A servant purpose statement has three elements. It states what your company does, for whom, and “to what end” – how what your company does improves customers’ quality of life. In today’s 3.5-minute episode of my Culture Leadership Charge video series, I look at two different company’s purpose statements – one effective, one rather awful – and outline how to craft an effec