Driving Results Through Culture

I am often asked about my three-phase culture refinement process. Today I’ll share how the first phase – the “define” stage – creates a foundation for your purposeful, positive, productive work culture. My approach is founded on this hard fact – senior leaders must drive and champion their organization’s culture. They are ultimately responsible for clarity of the organization’s servant purpose, values and behaviors, strategies, and goals. They can’t delegate this responsibility to HR or any other function – they must model and coach their desired culture daily. In the define stage, I help senior leaders formalize their desired culture through an organizational constitution – which includes the four elements noted above. First, it describes the organization’s present day servant purpose. This statement describes what the company does, for whom, and to what end – how what they do for customers improves customers’ quality of life. When I interview team leaders and team members in an organization, I ask, “What’s