Pierson To Person

LLOYD GORDON is one of the top estate liquidators in Los Angeles. Nearly 30 years in the business, Lloyd stages and presides over estate sales in some of the city’s most affluent neighborhoods. He says just because an item is valuable doesn’t mean it will sell. (50:26)       EPISODE NOTES: Next year LLOYD GORDON will celebrate his 30th anniversary working as an estate liquidator in Los Angeles. It’s not something the exuberant song and dance man set out to do. But a funny thing happened to Lloyd on the way to a musical theater career – he made a real name for himself staging and managing estate sales in some of the city’s toniest neighborhoods. As Lloyd tells me in his PIERSON TO PERSON episode YOU CAN’T TAKE IT WITH YOU, when he first started liquidating the earthly possessions of the recently departed he did not feel good about himself: LLOYD: “I felt a little bit like a creepy undertaker -- no offense to undertakers. But then a friend of mine said, ‘You know, what you’re doing is actually helping people