Data Gurus

Welcome to another exciting and informative episode of the Data Gurus Podcast! Sima is delighted to have Lisa Wilding Brown, the CEO of Innovate MR, joining her today as her guest for the podcast. In this episode, Lisa talks about her journey to becoming a CEO, building confidence, the importance of role models and culture, and what the future holds for market research. Lisa’s journey Like many others, Lisa had no intention of getting into market research. After accidentally falling into the industry almost twenty years ago, she quickly got hooked! She started as a project manager of an online research team and then moved over to the panel team, where she worked closely with the survey methodology team researching research. She got to know a lot about methodological implications and learned how to do things the right way. In 2009, she moved to uSamp. Moving from a large global traditional research firm to a tech startup with only a few employees was an uncomfortable change. In 2014, Lisa joined Innovate