Data Gurus

Today, Sima is excited to bring you an encore episode in which she has a conversation with Mario Carrasco. Enjoy the show! Multi-cultural research, strategy, and understanding is what Sima and Mario Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As research numbers started pointing to the US becoming a minority-majority country in the near future, Mario realized there was a need for a market research company to be focused on multi-cultural consumers, and this is how his ThinkNow Research came about. Mario is also the newest Board Member to join the SampleCon team! HISPANIC MARKET RESEARCH, THEN AND NOW In the early days of market research, partic