Eccles School Podcast
Want a succesful charity? Our research might help
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:06:22
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Sinopsis
Keith Botner, marketing doctoral candidate at the University of Utah’s David Eccles School of Business, is the lead author of the paper “What’s In a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits,” slated to appear in the February print edition of the Journal of Marketing. He shares the highlights of his findings.