Today's Business Leaders With Gabe Arnold

Most entrepreneurs either know right away that they want to be their own boss, or they work a job and quickly realize they don’t want to work for someone else. Liz Pifko falls into this second group. After working at a large law firm for six years, Liz wasn’t feeling challenged. She quickly determined she needed to get out and do her own thing. Liz recently shared her experiences around becoming an entrepreneur along with useful legal tips around forming a business with Gabe for an episode of Today’s Business Leaders. Calculated Move Instead of jumping right in once she decided to start her own business, Liz took a more calculated approach. She spent the next two years learning everything she could. Law school taught her how to be an attorney, but she didn’t learn about marketing or business, and these are skills she knew she would need on her own. After eight years with a firm, Liz packed it in and said goodbye. Learning to Accept the Mindset Shift Running your own business can be stressful and challenging