Financial Post Big Picture
Oil sands takeover/Branded entertainment
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:00:00
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Sinopsis
Carrie Tait explains how Total SA of France finally bought Calgary's UTS Energy, and why the deal has an unusual structure. Branded entertainment — entire shows based around a brand — are becoming rather popular on the Internet. Hollie Shaw explains why viewers are tuning in.
