Real Estate Investing Mastery Podcast

An indisputable law of business is that the more revenue you make, the less profit in terms of net margin you’re going to make. It’s not what you make, it’s what you keep. Alex Pardo from The Flip Empire podcast and I talk about how to shift and scale business as we navigate the shift in today’s market. Do you know those checks on social media showing someone’s profit from their latest deal? They’re fake. They don’t tell the whole story, and Alex has discovered like I have, that a bigger business doesn’t always mean more money. It also means more overhead, more pressure, and more time away from your family. So using the Gino Wickman book Traction, and an EOS implementer, he redesigned his business to fit his purpose and his life. We’re coming out of a seller’s market and going into a buyer’s market. Alex describes how the smaller teams he’s downsized to is pivoting to this new market, and what marketing is working for him. To him, it seems like the hottest marketing trend quickly becomes old, so shifting bac