Data Gurus

A Scientist’s Approach to Market Research | Ep.153

Informações:

Sinopsis

Welcome to another fascinating and informative episode of the Data Gurus podcast! Sima is happy to have Jeremy King, the CEO and Founder of Attest, joining her on the show today! In this episode, Jeremy talks about his unique career journey, discusses the genesis of Attest, and explains how Attest helps organizations use their existing data in better ways to make smarter decisions. Jeremy’s journey Jeremy started his career as a scientist. He worked in ecology, genetics, and what is now known as synthetic biology, focusing on mathematical models of reef fish behavior and proving how the entire underwater ecology is driven by sound. That was where his love for data, empiricism, following hypotheses, testing, and learning originated. After that, Jeremy joined McKinsey and spent nine years traveling around the world helping big companies sort out problems that they could not solve for themselves. Learning Traveling to different countries and showing up at new businesses, sectors, and teams every one to th