Data Gurus

In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Today, Sima sits down with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Anders Ekman, President of V12. Combining Data and Technology to Deliver Marketing Outcomes V12 is a company that combines data and technology to deliver marketing outcomes for clients.  V12 originally started life as a data quality software company and have grown as data has grown and customer engagement has become more complex, into what they are today: a company that uses much more data and many more technologies that, in part, solve the complex interactions that consumers have with businesses. V12 provides a whole range of products and services that help clients manage their own client or customer relationships. One place that happens is in V12’s Velocity Customer Data Platform (“CDP”) where clients have an omnichannel customer-view around t